Tails & Teaspoons

This project is the result of creating a fictitious cat cafe and all of the accompanying branding materials. Tails & Teaspoons Cat Cafe would be a place for people to come in and experience the new shelter model of today that is designed for potential adoptees to interact with adoptable cats and kittens in a natural and inviting environment. Half cafe offering tasty teas and snacks, half cat lounge and playroom. The traditional shelter model of cats in cages and viewed through bars leaves the adoptable felines feeling scared and introverted. This does not allow for adopters to see the animal’s personality, and as a result many cats are passed by and left unadopted, which leads to a greater risk of euthanization the longer cats stay in the shelter. Tails & Teaspoons would be a social hub for this new style of cat advocacy. Aside from food sales and cat adoptions, the cafe would strive to educate others on this new shelter model as well as other prevalent topics on feline welfare.